JOHANNESBURG – Award-winning hip-hop Artist Cassper Nyovest has welcomed the SABC’s move to promote local music but says South Africa is playing catch-up.
“When you travel to countries like Nigeria as soon as you get into the country until you leave all you hear is Nigerian music,” the rapper said in a TV interview on Wednesday night.
“And a little bit of Justin Bieber. It’s such a beautiful thing that we are starting to practise such patriotism at home.”
From Thursday, 90 percent of music played on all 18 SABC radio stations will be South African.
Nyovest made history in October by performing to a sellout crowd at The Dome in northern Johannesburg and cites that achievement as a sign that South African ears are thirstier for local tunes on the airwaves.
“If the nation can come and celebrate music in numbers like 20, 000 when we came to The Dome, that should be an indication of how hungry people are to celebrate their own,” he said.
“We are not a place where we don’t make quality music anymore. I think South African artists are producing quality records and I think the people are also in tune, it’s time to celebrate our own.
“And a move like this will escalate things.”