JOHANNESBURG – FAW Trucks Southern Africa recently hosted its annual Dealer Conference and Awards in Johannesburg, celebrating a week of strategic engagement, innovation, and recognition within its regional network.
Under the theme “Ignite, Accelerate, and Drive the 2025 Year”, the conference unveiled the 2025 FAW Trucks SA Playbook – a bold strategy aimed at enhancing customer experience and reinforcing the brand’s leadership in the commercial vehicle sector.
The highlight of the week was the prestigious Dealer Awards Ceremony, where top-performing partners were honoured for their exceptional contributions throughout 2024.
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Leading the winners was FAW Johannesburg South (ELT Group), which walked away with multiple awards, including Retail Sales Dealer (Large), Parts and Service Dealer (Large), 2024 JH6 Range Champion, and Independent Dealer of the Year.
Other notable winners included:
– FAW Middelburg (ETTC Group) – Best Retail Sales and Parts & Service Dealer (Medium-Small)
– FAW Isando – Branch of the Year
– FAW Lesotho and FAW Bloemfontein – Special Recognition Awards
The event also featured the unveiling of FAW Trucks’ 2025 product roadmap, showcasing a dynamic line-up of commercial vehicles tailored for the evolving demands of the Southern African market.
“Our dealer network is the cornerstone of our success,” said Mr. Jian Yang, CEO of FAW Trucks Southern Africa. “We are equipping our partners with enhanced resources, intensified training, and an expanded network footprint to take customer satisfaction and market influence to new heights.”
FAW Trucks continues to invest in its local assembly operations in the Eastern Cape, reinforcing its commitment to the region’s growth and industrial development.
With its ambitious 2025 vision and a motivated dealer network, FAW Trucks is driving full speed ahead into a new era of excellence.
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