In a highly anticipated event, Kia has officially launched its first-ever bakkie, the Kia Tasman, at the 2024 Jeddah International Motor Show in Saudi Arabia.
This new addition to the South Korean automaker’s lineup marks a bold entry into the competitive global bakkie market and is set to arrive in South Africa in the latter half of 2025.
The Kia Tasman, positioned as a versatile pick-up, aims to cater to both urban drivers and off-road adventurers. Available in two versions, the X-Line and the rugged X-Pro, this bakkie offers a range of configurations tailored to different lifestyles and needs.
The Tasman’s design is unlike anything currently on the market, with bold lines and a distinctive front grille that sets it apart. While the aesthetics have sparked mixed reactions on social media, Kia is confident the Tasman will carve out its own niche.
Features Designed for Every Terrain
Built on a body-on-frame chassis, the Tasman boasts impressive off-road capabilities. The X-Pro model, aimed at serious off-roaders, comes with 252mm of ground clearance and an electronically locking rear differential, ideal for tackling tough terrain.
This model also includes “X-Trek” mode, enhancing performance on challenging surfaces. Other available features include an array of customization options such as hard tops, coupe canopies, and roof tents, making it ideal for everything from camping to heavy-duty work.
Inside, the Tasman blends comfort with utility, featuring two 12.3-inch displays, wireless charging pads, and compatibility with both Apple CarPlay and Android Auto. For drivers who prefer tactile controls, Kia has retained physical knobs and switches for key functions.
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Performance and Engine Choices
Under the bonnet, the Tasman offers two turbocharged engines: a 2.5-litre petrol producing 207 kW and 421 Nm and a 2.2-litre diesel with 154 kW and 441 Nm. Both engines are mated to an eight-speed automatic transmission, with the diesel offering an additional six-speed manual option in select markets.
Kia has equipped the Tasman with an 80-litre tank, offering a range of over 1,000 km for the diesel version, which claims a fuel efficiency of 7.6 L/100 km.
With a payload capacity of 1,195 kg, a 3,500 kg towing capacity, and a wading depth of 800 mm, the Tasman is equipped for heavy-duty use, proving its versatility as both a lifestyle and work vehicle.
A Bold Step for Kia
Kia’s President and CEO, Ho Sung Song, addressed the skepticism surrounding the brand’s decision to enter the bakkie market, saying, “Our confidence in the Tasman was not spawned overnight. We’ve invested years in R&D, testing the Tasman across diverse conditions like the Australian outback and Swedish snowfields to meet the evolving demands of the pick-up market.”
The Tasman’s launch represents a milestone for Kia, and South African bakkie enthusiasts are eagerly awaiting its arrival in 2025. With its blend of bold design, off-road capabilities, and practical features, the Kia Tasman is set to be a game-changer in South Africa’s bakkie landscape.
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