Whelson’s Diesel Buyback Plan Has Truckers Talking – Black Market or Boss Man?

Diesel theft has been a thorn in the side of the trucking industry for years, and now Whelson Transport is taking a bold swing at it with a strategy that’s got everyone talking – from drivers in truck stops to fleet bosses in boardrooms.

Instead of beefing up surveillance or dishing out more warnings, Whelson has introduced a diesel buyback scheme that rewards drivers for saving fuel – legally and safely.

As of 1 May 2025, any Whelson driver who saves 250 litres or more in a month will be paid by the company at a rate of 75 US cents (R13,80) per litre.

Now compare that to the USD $1.20 (R22.80) per litre that diesel is reportedly fetching on the black market.

It’s a tempting hustle for some, sure – but it’s also risky.

Getting caught could mean arrest, dismissal, or a criminal record that could end your career behind the wheel.

So now the debate is heating up: take a chance on the black market for a few extra bucks, or go the honest route and get rewarded by the boss?

Whelson’s move flips the old-school approach on its head.

Instead of treating all drivers like suspects, it puts trust and reward front and centre.

And for many drivers who actually take pride in their work, this is a welcome shift.

Watch: Truck driver and pump attendant caught red-handed stealing diesel

Some drivers will still take chances, no doubt – the greedy ones always do.

But for the majority, having a safe, no-hassle option to make extra money by doing the right thing is a game changer.

It removes the ‘us vs. them’ mentality and builds a bit of respect between drivers and management.

We’ve already seen almost similar models working locally with companies like Hestony Transport.

The company has used a mix of driver behaviour monitoring and fuel-saving incentives for years – and the results are clear. Fewer accidents, less mechanical abuse, and overall better performance from drivers who feel motivated instead of micromanaged.

Whelson’s diesel buyback isn’t just about saving a few litres. It’s a culture shift. One that says: if you look after our diesel, we’ll look after you.

Now it’s your turn, Mzansi – where do you stand?

Would you sell your saved diesel to the boss man at a safe price, or roll the dice on the black market?

Let the debate begin. Drop your thoughts in the comments.