Unitrans and TotalEnergies Marketing South Africa join forces on road safety
Various stakeholders attended the official launch of the VIA Programme. Photo supplied

Unitrans Supply Chain Solutions and TotalEnergies Marketing South Africa have joined forces to launch a road safety education project for primary school learners.

Each year, road traffic crashes cause nearly 1.3 million preventable deaths and an estimated 50 million injuries – making it the leading killer of children and young people worldwide.

Receiving road safety education at a young age is globally recognised as one of the most effective ways of providing youngsters with road safety knowledge. This education plays a vital role in shaping the attitude and behaviour of children, ensuring they become responsible drivers, passengers, pedestrians and cyclists.

“Road safety education develops knowledge, skills, attitudes and values – ultimately changing road behaviour,” explains Carli Venter, Executive: Corporate Strategy and Marketing at Unitrans.

The project, aimed at promoting awareness of and educating learners about the importance of road safety, will be managed by the Road Safety Partnership SA (formerly known as GRSP SA), which will roll at four primary schools in Ekurhuleni, Gauteng, from August to November this year.

“In partnership with the Michelin Foundation, VIA is part of the TotalEnergies Foundation’s commitment to strengthening its involvement in road safety issues around the world. The objective of this educational program is to strengthen young people’s knowledge in road safety and enable them to develop their thinking and adapt their behaviorr to their own environment. We believe that many young learners in South Africa could really benefit from this programme, especially from a young age. That is why we have partnered with Unitrans on this important project,” said Mariam Kane-Garcia, Managing Director of TotalEnergies Marketing South Africa.

Watch: The shocking road safety ad and that worked wonders

The VIA Programme is built on internationally recognised child road safety education best practices, drawing from the experience of road safety practitioners from several industries. The programme is modular, flexible, accessible and easy to integrate and implement in schools.

Carli Venter (Centre), Executive Corporate Strategy and Marketing at Unitrans
Carli Venter (Centre), Executive Corporate Strategy and Marketing at Unitrans. Photo supplied

“Impacting knowledge, attitudes, and practice, the VIA learning materials include detailed manuals, factsheets, worksheets, games, videos and quizzes,” continues Venter. “The Programme takes an innovative approach to learning, focusing on the value of life and teaching safe behaviour in traffic through active, emotional, and creative methods. It is flexible enough to be tailored to suit the needs of education systems and young people everywhere.”

The first beneficiaries of the project will be Grade 6 learners from Moriting Primary and Isiziba Primary in Tembisa, Michael Mkhwanazi Primary in Tsakane and Job Maseko Primary in KwaThema. Comprising four learning modules that are divided into teaching units, each with content filling about 50 minutes, the Programme will be implemented in the schools in a minimum of six teaching units.

“Our goal is to reach 1,200 learners this year alone,” says Venter, adding that educator training started in June. “The headmasters of all four schools have been engaged, as well as the district representatives of the Department of Education.”

The project will recur annually, targeting Grade 6 learners. The joint funding provided goes towards the VIA Training Programme’s curriculum, learning materials, as well as the training of educators on the VIA Programme. “It is vitally important to help shape children and young people’s understanding of and attitudes towards road safety, to help give them the best chance of keeping safe while they’re young and as they get older,” says Venter. “Through this project, we want to change the at-risk behaviours of young road users, ensuring they habitually display safe behaviour in skilled and active ways.”

Launched officially on 20 July 2022, various stakeholders attended the official launch at Michael Mkhwanazi Primary, including executives from both sponsor companies, principals from the schools, learners from each school, representatives from GRSP SA and the Department of Education.

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